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Dynamic email marketing content revealing different products to various subscribersPredictive suggestions suggesting items before clients searchAutomated projects activated by specific behavioral signalsReal-time budget allocation to the best-performing innovative and audiencesThe foundation needs robust first-party data collection. Mamaearth ran CTV campaigns on Disney+Hotstar for its Ubtan Face Wash. The reward showed up quick: brand awareness and favorability climbed around 9%, and purchase intent jumped nearly 19%, exceeding common campaign norms.
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