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Dynamic e-mail marketing material showing various items to different subscribersPredictive suggestions recommending products before customers searchAutomated projects activated by specific behavioral signalsReal-time budget plan allotment to the best-performing creative and audiencesThe foundation requires robust first-party information collection. Mamaearth ran CTV campaigns on Disney+Hotstar for its Ubtan Face Wash. The payoff showed up fast: brand name awareness and favorability climbed up around 9%, and purchase intent jumped almost 19%, outperforming typical campaign standards.
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